a tailor’s ritual

Ever since 1948, the Viennese manufacture of Wäscheflott has been a household name for bespoke shirts and for the production of underwear and linens. Their traditional way of shirt-making performs not only a high perfection in finish and details but also a demanding customer service in a sense of a customer experience.

A very intimate ritual of measuring the body and the trying on of a mock-up shirt by the customer – undertaken in a process of shirt-making- and presenting a ready made garment became our focus of interest in the Vienna Design Week Passionswege project. The final object tries to express the carefulness for quality of the manufacturer and heads to become a quiet director of the shirt-trying ritual.

Except from designing and realizing the above described object, our project was replenished by a number of small interventions in the shop that try to improve the way the quality of bespoke shirts made by wäscheflott are communicated. The redesign of the shop includes a new lamp from our portfolio, a new shop display as well as ci tools like business cards.

commission: Vienna Design Week – Passionswege
: massive maple wood, brass
linksWäscheflott, Vienna Design Week 2013